CRM for decorators

CRM for Decorators: More Jobs, Less Paperwork

CRM for decorators: win more work and keep customers coming back. Manage quotes, jobs, and follow-ups without the paperwork.

CRM

From £100 a month

30-day free trial. No per-seat charges.

  • Contact management with notes and history
  • Deal pipeline with your own stages
  • Email campaigns and marketing lists
  • Online booking and embeddable forms
  • Workflow automations
  • Lead attribution

The challenges you face

What tends to get in the way for decorators.

  • Managing enquiries while on-site at jobs
  • Remembering to follow up on quotes
  • Keeping track of previous work for each customer
  • Getting repeat business and referrals
  • Balancing new quotes with current jobs
  • Standing out from other local decorators

How Kabooly helps

What changes once your enquiries and clients live in the CRM.

  • Capture enquiries from your website automatically
  • Pipeline shows quotes to chase and jobs to book
  • Customer history helps you provide better service
  • Email past customers when you have availability
  • Mobile access to check details on-site
  • Professional follow-up makes you memorable

How a decorating business runs in Kabooly

Not a feature list. This is the setup most painters and decorators end up with.

  • Pipeline stages that match a decorating job

    Stages are yours to define. Most decorators land on Enquiry, Looked At, Quote Sent, Booked In, In Progress, and Complete. The deals report shows the value sitting at Quote Sent, which is the money most decorators leave on the table.

  • Colours and specs you will need again

    Contacts carry tags and custom fields, so the paint brand, the colour codes, the room list and the access arrangements stay on the customer record. When they ring three years later about the same hallway, you already know what went on the walls.

  • An enquiry form instead of a missed call

    Build the form, embed it on your site, and a submission creates the contact and can start an automation. Enquiries arriving while you are masking a ceiling still get an immediate reply.

  • Look at jobs booked in by the customer

    Set up a booking type for a look at or measure up, set the evenings and mornings you are willing to give, and publish the booking widget. Kabooly sends the reminder email before the visit automatically, so fewer wasted trips.

  • Quotes chased on a schedule, not a whim

    Kabooly does not write quotes for you. It makes sure the ones you sent get chased, because moving a deal to Quote Sent can trigger both the follow up email and the task to ring. Decorators win a surprising amount of work on the second contact.

  • Filling the gap between jobs

    Past customers keep a tag and sit on a marketing list, so when a fortnight opens up in February you email everyone you have worked for, from your own sending domain, rather than dropping the price on a portal.

Three automations worth building in your first week

Each of these is a trigger, an optional wait, and an action. Nothing to code.

  1. The enquiry answered before you come down the ladder

    When a form is submitted, send an email saying you have it and roughly when you can come and look, and create a task to call. Customers ask three decorators. Two never reply.

  2. The quote sitting unanswered

    When a deal moves to your Quote Sent stage, wait five days, then send a short email asking whether they want anything changed, and create a task to ring them.

  3. The job you were told you did not get

    When a deal is marked lost, wait eight weeks, then send a brief email. Cheap decorators let people down often enough that this one converts more than it has any right to.

Features

Key features for decorators

See every feature in detail

  • Contact Management

    Keep all your customer information in one place, accessible to your whole team.

  • Deal Pipeline

    Track every opportunity from first contact to closed deal with visual pipelines.

  • Email Campaigns

    Create and send professional email campaigns to your contacts and marketing lists.

  • Workflow Automations

    Automate repetitive tasks with visual, trigger-based workflows.

  • Booking System

    Let clients book appointments directly with you, synced to your calendar.

  • Lead Attribution

    Understand exactly where your leads come from and which marketing channels work.

Pricing

Simple pricing for decorators

Compare the plans line by line

  • CRM Professional

    For growing businesses that need more capacity.

    £200 a month

    • 7,000 contacts
    • 10 team members
    • 10 marketing lists
    • 20 email templates
    • 20 active deals
    • 10 forms
    • 10 automations
    • 10,000 emails per month
    • Everything in Starter
    • Priority support
  • CRM Enterprise

    For larger teams with high-volume needs.

    £500 a month

    • 30,000 contacts
    • Unlimited team members
    • Unlimited marketing lists
    • Unlimited email templates
    • Unlimited active deals
    • Unlimited forms
    • Unlimited automations
    • 100,000 emails per month
    • Everything in Professional
    • Priority support
Start your 30-day free trial

Every account starts with a free trial and moves up a plan as you reach its limits.

The bundle

Also for decorators

Get the website, Marketing and the CRM together for £100 a month.

  • Managed Website Service

    A professional website, built, hosted and looked after for you, with business email.

    • Fully managed, so you never touch the technical side
    • Designed around your business
    • Your own domain

    £50 a month

  • Marketing

    Adverts for Facebook, Instagram and Nextdoor, written and designed around your business.

    • Advert text in your tone of voice
    • Images sized for Instagram, Facebook and Nextdoor
    • Your logo and brand colours picked up from your website

    £40 a month

  • All three

    £100 a month

    The CRM plus the other two, for one monthly price.

    Get the bundle

Questions from decorators

Can I access customer details from my phone on-site?

Yes, Kabooly works great on mobile browsers. Check customer details, add notes after a job, and manage your pipeline, all from your phone without needing a separate app.

How do I track quotes and jobs?

Use the deal pipeline to track everything from enquiry to completion. Create stages like 'Quote Requested', 'Quote Sent', 'Job Booked', 'In Progress', 'Complete'.

Can I store property details and access codes?

Yes, add any information you need to customer records: access codes, colour schemes used, property details, past work done. Everything's in one place for next time.

How do other decorators use Kabooly?

Decorators typically use Kabooly to capture website enquiries, track quotes, store customer and property details, follow up on quotes that haven't converted, and contact past customers when they have availability.

How do I follow up on quotes?

Your pipeline shows which quotes are waiting for a response. Set reminders to follow up, and never let a potential job go cold because you forgot to chase it.

Can I email past customers about availability?

Create a marketing list of past customers and email them when you have gaps in your schedule. Repeat business from happy customers is often the best business.

How do I know which advertising works?

Lead attribution shows you where your enquiries come from. If you're spending money on advertising, you'll know which brings actual jobs, not just clicks.

Is it easy to learn alongside running jobs?

Kabooly is designed to be simple. Most decorators are comfortable with the basics within an hour. It's meant to save you time, not create more paperwork.

CRM for decorators, from £100 a month

Or get the website, Marketing and the CRM together for £100 a month.