Managed Website Service
A professional website, built, hosted and looked after for you, with business email.
- Fully managed, so you never touch the technical side
- Designed around your business
- Your own domain
£50 a month
CRM for driving instructors
CRM for Driving Instructors: More Pupils, Less Admin
Manage your learners and grow your driving school without the paperwork.
CRM
From £100 a month
30-day free trial. No per-seat charges.
- Contact management with notes and history
- Deal pipeline with your own stages
- Email campaigns and marketing lists
- Online booking and embeddable forms
- Workflow automations
- Lead attribution
The challenges you face
What tends to get in the way for driving instructors.
- Managing lesson schedules across multiple pupils
- Tracking pupil progress towards test readiness
- Following up with enquiries quickly
- Reducing no-shows and late cancellations
- Getting referrals from successful passes
- Competing with local driving schools
How Kabooly helps
What changes once your enquiries and clients live in the CRM.
- All pupils and their progress in one place
- Online booking lets pupils schedule lessons
- Pipeline tracks enquiries to regular pupils
- Booking confirmations sent automatically
- Notes track progress and test readiness
- Email happy passes asking for referrals
How a driving school runs in Kabooly
Not a feature list. This is the setup most instructors end up with.
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Pipeline stages that match a pupil's journey
Stages are yours to define. Instructors usually land on Enquiry, Waiting List, First Lesson Booked, Learning, Test Booked, and Passed. Enquiries you cannot take yet stop being lost, because Waiting List is a stage rather than a note on the back of your hand.
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Licence, theory and test centre on the record
Contacts carry tags and custom fields, so provisional licence checked, theory test passed, transmission, test centre and pickup area all sit on the pupil record and can be filtered. It saves the conversation you have already had twice.
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An enquiry form that answers the obvious questions
Build the form, ask for postcode, age and whether they have their theory, and embed it on your site. The submission creates the contact and can start an automation while you are in the car with somebody else.
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First lessons and assessment drives booked online
Set up a booking type for a first lesson or an assessment drive, set the hours you actually work, and publish the booking widget. Kabooly sends the reminder email before the lesson automatically, which is money when a no show costs you an hour.
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A waiting list that people stay on
Tag the pupils you cannot fit in yet and keep them on a marketing list. When a slot opens, one email reaches everyone waiting instead of you scrolling back through months of missed calls.
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Knowing which advert brings pupils
UTM parameters are captured on form submissions, so the tracking and attribution reports show whether enquiries came from search, a local Facebook group, or a recommendation. Instructors often pay for the one that produces the fewest.
Three automations worth building in your first week
Each of these is a trigger, an optional wait, and an action. Nothing to code.
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The enquiry answered while you are teaching
When a form is submitted, send an email with your prices, the areas you cover and your current wait, and create a task to call back. Learners ring five instructors in an afternoon and take the first one who replies.
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The waiting list that goes quiet
When you tag a contact as Waiting List, wait four weeks, then send an honest update on where they are. Pupils left in silence book with somebody else and never tell you.
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The pass that should bring you two more pupils
When you tag a pupil as Passed, wait one week, then send a congratulations email with your review link and a note that you have space for their friends. A new pass is your best possible advert, for about a fortnight.
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Contact Management
Keep all your customer information in one place, accessible to your whole team.
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Deal Pipeline
Track every opportunity from first contact to closed deal with visual pipelines.
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Email Campaigns
Create and send professional email campaigns to your contacts and marketing lists.
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Workflow Automations
Automate repetitive tasks with visual, trigger-based workflows.
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Booking System
Let clients book appointments directly with you, synced to your calendar.
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Lead Attribution
Understand exactly where your leads come from and which marketing channels work.
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CRM Starter
Perfect for small teams getting started with CRM.
£100 a month
- 1,000 contacts
- 3 team members
- 5 marketing lists
- 10 email templates
- 10 active deals
- 3 forms
- 3 automations
- 3,000 emails per month
- All core features
- Email support
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CRM Professional
For growing businesses that need more capacity.
£200 a month
- 7,000 contacts
- 10 team members
- 10 marketing lists
- 20 email templates
- 20 active deals
- 10 forms
- 10 automations
- 10,000 emails per month
- Everything in Starter
- Priority support
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CRM Enterprise
For larger teams with high-volume needs.
£500 a month
- 30,000 contacts
- Unlimited team members
- Unlimited marketing lists
- Unlimited email templates
- Unlimited active deals
- Unlimited forms
- Unlimited automations
- 100,000 emails per month
- Everything in Professional
- Priority support
Start your 30-day free trial
Every account starts with a free trial and moves up a plan as you reach its limits.
The bundle
Also for driving instructors
Get the website, Marketing and the CRM together for £100 a month.
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Marketing
Adverts for Facebook, Instagram and Nextdoor, written and designed around your business.
- Advert text in your tone of voice
- Images sized for Instagram, Facebook and Nextdoor
- Your logo and brand colours picked up from your website
£40 a month
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All three
£100 a month
The CRM plus the other two, for one monthly price.
Get the bundle
Questions from driving instructors
Can I track pupil progress towards their test?
Add notes after each lesson. Track topics covered, areas for improvement, and test readiness. Review progress easily before each lesson.
Can pupils book their own lessons?
Yes, share your booking link and let pupils schedule lessons directly. Set your available hours and areas, and they choose times that work for them.
How do I reduce no-shows?
Send lesson reminders via email before scheduled lessons. Online booking also tends to increase commitment to appointments.
How do other driving instructors use Kabooly?
Driving instructors typically use Kabooly to manage pupil details and progress, schedule lessons, send reminders, track enquiries, and ask successful passes for referrals.
How do I get referrals from passed pupils?
Create an email template for after they pass. Send congratulations and make it easy for them to recommend you to friends and family.
Can I manage enquiries while teaching?
Website enquiries create contacts automatically. Check your pipeline between lessons and respond when you have time, with all the details already captured.
How do I know which advertising works?
Lead attribution shows where your enquiries come from. Know whether pupils find you through Google, social media, or local advertising.
Is it easy to use on my phone?
Yes, Kabooly works great on mobile browsers. Check pupil details, add lesson notes, and manage bookings, all from your phone between lessons.
CRM for driving instructors, from £100 a month
Or get the website, Marketing and the CRM together for £100 a month.